Toshiba has been developing its signage business. Although Toshiba’s PC and consumer businesses have been under pressure for the last couple of years, the B2B business is the focus for the future and the team at ISE is positive about the future of its LFD operation. It now has 200 resellers and plans to increase this to 300. At the show, we were connected with UK staff who told us that Toshiba is using AVM as its distributor in that country.
We started by looking at a project that has rolled out in Eastern Europe with KFC and Toshiba is optimistic about opportunities for future QSR applications. As a relatively new player, Toshiba is finding that it is helpful to its development to be more flexible than existing suppliers and has developed the facility to provide customised bezel colours as it wants to differentiate itself from the “black bezel” syndrome. It can also make the monitors “badgeless”.
Also at the show, Toshiba was showing its E2 series which is an entry-level 16/7 range (Toshiba Enables DVI Pass-Through in TD-E) and which it hopes can increase its share. The company sees OPS as the main way to move to smart displays and it has its own “Business Vision” software. The E1 series is the firm’s 24/7 series and it claims some success in some countries with the range. On show at ISE was a an 85″ UltraHD monitor with infrared touch available as an option. The monitor has 4 HDMI inputs and can operate as a “video wall”. Also in the video wall category, Toshiba has an X2 series of 55″ monitors which have 3.5mm bezels and either 500 or 700 cd/m² of brightness and OPS slots.
