Toshiba Europe GmbH is pleased to announce a partnership in conjunction with M4B S.A, a leading digital signage supplier, for AmRest,the largest independent chain restaurant operator in Central and Eastern Europe. This partnership will provide AmRest’s KFC business with easy-to-manage and engaging digital menu boards which will replace its current print menus.
Taking over two years of partnership to complete to ensure the right solution for AmRest, the project resulted in a dedicated product tailored especially to meet their requirements. AmRest were looking for dedicated and reliable hardware that integrated well with the software used – WAVE – M4B’s flagship product. Located above the POS terminals within restaurants, the new Toshiba TD-E1 units will provide vivid displays which can be read from almost anywhere in the eateries, boasting a wide 178° viewing angle, as well as 500 cd/m2 brightness and Full HD (1920 x 1080) resolution for additional clarity.
“Providing the best restaurant experience is of utmost importance to us, and the look and feel of our restaurants is an integral part of this. The new menu boards developed by Toshiba and M4B provide a great solution to enhance customer service,” – says Iwona Sarachman, PR Director at AmRest.
“We’re delighted that AmRest has chosen Toshiba to provide its digital menu boards within its KFC restaurants. To partner with such an internationally renowned brand is another significant milestone for our European display business and follows 12 months of substantial growth across the region,” reflects Kris Lis, Head of Sales for Business Display Solutions at Toshiba Europe.
The partnership follows another strong year of momentum for Toshiba’s Business Display Solutions unit in Europe, during which the company tripled its partner base and quadrupled its revenue.
