TiVo Corporation, a global leader in entertainment technology and audience insights, today announced it has expanded its existing intellectual property (IP) license agreement with TCL®, the fastest-growing TV brand in the U.S. and the third largest TV manufacturer in the world, into North America.
The latest IP licensing deal, which extends into the next decade, provides coverage for TCL North America’s innovative television offerings including its award-winning line of TCL Roku TVs. TCL North America also obtained the capability to incorporate TiVo’s advanced entertainment discovery innovations into its televisions for the United States, Canada and Mexico markets. Since September 2016, TCL has been an IP licensee of Rovi Corporation, a TiVo company, for similar offerings across Europe.
“Today’s consumer has an appetite for an immersive and engaging viewing experience, one that combines the latest technologies, intuitive interfaces and exceptional picture quality,” said Chris Larson, senior vice president, TCL. “Our partnership with TiVo offers broad IP coverage and allows us to continue to push the envelope when it comes to driving innovation within the smart television space.”
“This announcement marks a major milestone as TCL, a leading consumer electronics company headquartered in China, continues to strengthen its presence here in North America,” said Samir Armaly, executive vice president, Intellectual Property and Licensing, Rovi Corporation, a TiVo company. “This expansion further demonstrates the applicability of TiVo’s pioneering IP portfolios to the consumer electronics market.”
TiVo has spent decades investing in research and development to create market-leading technologies for the media and entertainment industry. TiVo’s innovative solutions touch practically every aspect of consumers’ day-to-day interaction with their entertainment, enabling customers to build customized, next-generation digital entertainment solutions for users around the globe.
