What They Say
Advanced TV reports that France-based The Explorers is now shooting content in 16 bit 8K and claims to be the first to stream 8K/HDR10 content. The site reported that earlier this year Apple TV awarded The Explorers its ‘App of the Year’ accolade.
Chiabodo said that more than 10 million users had downloaded The Explorers app and was now the largest nature video catalogue in 8K and 4K HDR.
“We are now in more than 15 million Samsung screens, and the number is growing daily.”
China was extremely important in terms of 8K, he said.
“They are looking at 8K and in conjunction with 5G. We have collaborations with Huawei and TenCent and are the first OTT 8K on their video platforms.”
Chiabodo said that the objective at the moment was not to sign up paying viewers but instead to work with high-profile businesses to gain viewership which could be monetised eventually.
“We want to be Nature’s Netflix. You can watch very high-quality video, and the second function is like Instagram where our users help us with our overall inventory. The likes of Netflix do not have much Nature content. Our aim is to have that content, as well as the Platforms and Users. We have also opened a shop where our branded merchandising is available. It goes very well.”
What We Think
Clearly, companies keen to promote 8K need content creators like this, and they need the brands to provide viewers. (BR)
