Two executives of Arri, the lighting and camera maker, have visited Samsung’s Cinema LED screen at the Super-S Theater in Lotte World Tower, Seoul. The pair watched an Arri show reel which had been remastered for the Cinema LED Screen. Pohlman, Executive Board member at Arri, said:
“When you look at movie theaters, I think one of the challenges for them will be to keep up with the development of TV screens. With the advent of HDR, there’s a lot more that can be seen and, in the future, our visual impressions are going to be different from now. It’s about taking time to make sure that theaters in the future will be of a very high quality, so that people will want to watch movies in them.”
“I think LED is showing the right way and certainly you can see a lot more on an LED screen. There’s a lot of detail, it’s very rich in color. Of course, with the blacks there’s the contrast, so it’s a very interesting technology. It’s great that Samsung is moving technology forward.”
He added
“One of the very simple things that we were looking for was if you would be able to see the seams or any fixed pattern structure from the individual panels. And you really could not see them. I thought it was extremely impressive. The interesting question is whether and how the creatives in our industry will manage to create images that utilize the full capabilities of the LED screen, delivering life-like images in the cinema.”
Franz Kraus added:
“Of the images from the Arri demo reel we watched, some of them worked very well. What I really liked was that the images looked very good, both in SDR as well as in HDR (with ten times the peak brightness). The amount of detail in the darker parts of the image was just marvellous. Even when I strained my eyes, I could not see any trace of technical evidence and the images looked very cinematic.”
