Technavio Says Awareness of AR Technology Will Boost Mobile Augmented Reality in the US Through 2019

Technavio has published a new report on the mobile augmented reality market in the US,which is expected to grow at a CAGR of more than 99% from 2015-2019.

The new Technavio report confirms that the number of vendors providing AR technology has been increasing in the US. Brands like Nike, Pepsi, Maybelline, and Converse have launched AR-based campaigns, and a large number of gaming and navigation apps are available on iOS and Android platforms.

“Even though Google Glass wasn’t overly successful when it was launched in 2013, the device introduced the commercial aspect and created a market interest for AR technology,” says Faisal Ghaus, Vice President of Technavio.

The latest Technavio report also emphasizes the introduction of depth-sensing cameras, which are expected to revolutionize the way an individual uses mobile device cameras in the future.

“These special cameras have sensors that can scan objects in 3D, which will create new possibilities in gaming, photography, online trade, and several other applications,” adds Ghaus.

Market Scope and Calculation of Market Size

The new Technavio report covers the present scenario and growth prospects of the mobile augmented reality market in the US from 2015-2019. To calculate the market size, Technavio uses the revenue generated by vendors providing AR products and services for mobile devices.

Key Information Covered in the Report:

• Key Vendors:
  • Augmented Pixels
  • Aurasma
  • Blippar
  • Catchoom
  • Google
  • Nokia
  • Metaio
  • NGRAIN
  • Qualcomm
• Market Growth Drivers:
  • Increased Awareness
  • For a full detailed list, view our report.
• Market Challenges:
  • Lack of Content in AR Apps
  • For a full detailed list, view our report.
• Market Trends:
  • Market Regulations
  • For a full detailed list, view our report.

Technavio currently has more than 3000 market research reports on a huge range of topics, including 100+ reports on the mobile augmented reality market:

• Global Mobile Augmented Reality Market 2015-2019
• Mobile Augmented Reality (AR) Market in Japan 2015-2019

If you are interested in more information, please contact our media team at [email protected].