Tech Data Signs Distribution Deal with Fitbit

By Andrew Fenn
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Tech Data has formed a new partnership with Fitbit and is now authorised to distribute the full activity tracker product range in the UK.

Fitbit first launched in 2011, and its latest iteration, the Fitbit Ionic, was released in September 2017. Paul Jacobs, Business Unit Director for CE and Accessories commented on Fitbit’s potential in the corporate wellness market.

“Fitbit motivates people to reach their health and fitness goals by tracking their activity. Millions of consumers all over the world do that already using Fitbit products and businesses are also using wearables to support and encourage employees in leading healthy lifestyles, so there is a tremendous amount of potential”.