Vision Pro

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Oracle of Apple Says Vision Pro Shipment Forecasts Drastically Cut

by Shawnee Blackwood

The lower-than-expected demand for the Vision Pro impacts the broader market for MR headsets, as the Vision Pro struggles with issues such as the lack of essential applications, high pricing, and comfort.

Tags:Apple| HMDs (Head Mounted Displays)| MR| Vision Pro

China’s AR/VR Market Pins Hopes on Vision Pro

by Shawnee Blackwood

Domestic consumer-grade XR device sales in China are expected to increase by just 6.5% year-on-year to 757,000 units in 2023.

Tags:Apple| Augmented Reality| Cinno Research| Market Data| MR| Vision Pro| VR| XR

China Goes for Vision Pro Rentals in Big Way

by Shawnee Blackwood

The device, launched this month in the United States, has entered the Chinese market via the gray market, where it’s being sold for double the US price.

Tags:Apple| headsets| MR| Vision Pro

Something Off About the Whole Woe is Apple Thing

by Omid Rahmat

Apple is grappling with the prospect of a fifth consecutive quarter of declining sales, with particular concerns about iPhone sales, especially in China. But, why is that so bad?

Tags:Apple| iPhone| showcase| Vision Pro

Apple Loses Some Shine With Q3’23 Financial Report

by Joseph Bryans

The company records another consecutive quarter of negative growth reminiscent of more challenging times not experienced since 2001.

Tags:Apple| Apple Watch| financials| iPhone| showcase| tablets| Vision Pro