Vision Pro

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Vision Pro Not Quite as Dead as a Dodo

by Shawnee Blackwood

Will a dramatic drop in price lead to a surge in sales or is this product beyond redemption?

Tags:Apple| IDC| Market Data| Vision Pro| XR

Oracle of Apple Says Vision Pro Shipment Forecasts Drastically Cut

by Shawnee Blackwood

The lower-than-expected demand for the Vision Pro impacts the broader market for MR headsets, as the Vision Pro struggles with issues such as the lack of essential applications, high pricing, and comfort.

Tags:Apple| HMDs (Head Mounted Displays)| MR| Vision Pro

China’s AR/VR Market Pins Hopes on Vision Pro

by Shawnee Blackwood

Domestic consumer-grade XR device sales in China are expected to increase by just 6.5% year-on-year to 757,000 units in 2023.

Tags:Apple| Augmented Reality| Cinno Research| Market Data| MR| Vision Pro| VR| XR

China Goes for Vision Pro Rentals in Big Way

by Shawnee Blackwood

The device, launched this month in the United States, has entered the Chinese market via the gray market, where it’s being sold for double the US price.

Tags:Apple| headsets| MR| Vision Pro