17% of US Broadband Households are Likely to Subscribe to an OTT HBO Service
by Vanessa Browning
New Parks Associates video research finds 17% of U.S. broadband households are likely to subscribe to an over-the-top (OTT) video service from HBO. Among these likely subscribers, 91% are currently pay-TV subscribers, and roughly …
Tags:Broadcast Market| OTT Video| Pay TV