Q3’14 Worst on Record for US Pay-TV

By Raverstead
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The 13 largest pay-TV providers in the USA (representing 95.3 million video customers – about 95% of the market) lost around 150,000 net video subscribers in Q3’14 – compared to a loss of 25,000 in Q3’13. Leichtman Research Group (LRG) says that the top cable companies (49.5 million video subscribers) lost about 440,000 customers, compared to 600,000 last year; satellite providers (34.2 million customers) lost 40,000, compared to a gain of 174,000 last year; Time Warner Cable lost 182,000, compared to 304,000 last year; and DirecTV lost 28,000, compared to a gain of 139,000 last year. LRG president Bruce Leichtman said, “The pay-TV industry is characterised by seasonality… If recent history is an indicator, the pay-TV industry will follow the fourth quarter trend and close 2014 with a modest subscriber gain”.