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Parks Associates

US Consumer Spending on Streaming Services Takes a Dip Amid Market Saturation

by Artem Alekseenko

Despite a decrease in spending, streaming usage continues to impact broadband upgrades and inspire the rise of ad-supported tiers.

Tags:OTT Video| Parks Associates

Research Shows 63% of US Internet Households Own a Smart TV and 87% Subscribe to at least One Streaming Services

by Artem Alekseenko

New Parks Associates research hows 63% of US internet households own a smart TV, up from 38% in 2015. The OTT Video Market Tracker, including monthly reports and a quarterly release of estimated video subscriber numbers, highlights …