Catching Roku on Ad-Supported TV
by Omid Rahmat
Tizen, Samsung’s operating system, shows considerably lower engagement in ad-supported content than Roku.
Tags:Advertising| CTV| Market Data| Parks Associates| Roku| Samsung
Smoothing Out Display Performance
by Omid Rahmat
It’s the software, stupid.
Tags:Market Data| Parks Associates| showcase| TV market
US Consumer Spending on Streaming Services Takes a Dip Amid Market Saturation
by Artem Alekseenko
Despite a decrease in spending, streaming usage continues to impact broadband upgrades and inspire the rise of ad-supported tiers.
Tags:OTT Video| Parks Associates
Research Shows 63% of US Internet Households Own a Smart TV and 87% Subscribe to at least One Streaming Services
by Artem Alekseenko
New Parks Associates research hows 63% of US internet households own a smart TV, up from 38% in 2015. The OTT Video Market Tracker, including monthly reports and a quarterly release of estimated video subscriber numbers, highlights …
Tags:Analytics & Tools| CES 2023| OTT TV| Parks Associates| Smart TV| Streaming Video
