Ströer Dislikes DooH – Wants “Public Video”
by Raverstead
Christian Schmalzl is from Ströer which is the dominant player in the DACH DOOH market, with around 60% of the German market. Ströer started in digital signage by buying a company in Germany that …
Tags:DOOH| Large Display Monitor| Munich Digital Signage Conf 2014| Stroer| Vol 21 - Issue 39| Volume 21