Ipsos Analyses WiFi Signals to Measure Loyalty
by Super User
Ipsos Retail Performance is trialling a new footfall-tracking solution with UK chain Argos. The Ipsos Retail Performance Shopper Mobile system uses WiFi and Bluetooth signals from mobile devices to gather metrics on a store’s …
Tags:Argos| Large Display Monitor| Mobile Display Monitor| Retail| UK (United Kingdom)| Vol 21 - Issue 42| Volume 21