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AR Finally Arrives

by Sweta Dash

Bay Area SID’s one-day AR/VR conference “Seeing Is Believing” in November gave a glimpse of the current state of the technology and requirements for future development.

Tags:Augmented Reality| BOE| Google| meta| MicroLED| Saphlux| showcase| VR

AI Comes to TVs and It Sounds Annoying

by Shawnee Blackwood

At CES 2025, Samsung and Google targeted the fusion of entertainment, education, and smart home management. Both companies are competing against AI-integrated platforms like Amazon’s Alexa and Microsoft’s Copilot but is AI really what …

Tags:ai| CES 2025| Google| Samsung| showcase| TV market

Samsung, Google, and Qualcomm Bond Over Android XR

by Omid Rahmat

Companies form a united front for everyone wanting to get into AR, VR, and XR, and who isn’t Meta or Apple.

Tags:Apple| Augmented Reality| Google| meta| Qualcomm| Samsung| showcase| VR| XR

Google Invites Early Access to Project Starline

by Joseph Bryans

The system employs 3D imaging, spatial audio, and a specialized display system to create an immersive telepresence experience.

Tags:Google| HP| Light Field Displays| Telepresence

XR: Why?

by Omid Rahmat

The spending wars heat up as the big tech companies race to see who can catch up with Meta’s extraordinary losses.

Tags:Augmented Reality| Google| Magic Leap| showcase| XR