Where Go Gamers, Go All
by Omid Rahmat
There is no one thing that engages the younger generation.
Tags:Advertising| Cloud Gaming| CTV| FAST| Gamers| LG
Gaming Audience Over-Indexes on Free, Ad-Supported Streaming and Subscription Services.
by Artem Alekseenko
A study conducted by LG Ad Solutions found that gamers are more likely to watch free, ad-supported streaming (FAST) than all connected TV (CTV) owners. The study surveyed over 700 consumers who owned a …
Tags:Advertising| CTV| FAST| | Gamer| LG
LG Channels Triples Its User Base in Europe, Reflecting Strong Growth in Ad-Supported Streaming TV (FAST)
by Shawnee Blackwood
The number of active LG Channels users in 16 European markets where the service is offered has increased by over 200% as of January 2023.
Tags:FAST| LG
Advancements in Advertising for Media and Entertainment on Connected TV Platforms
by Omid Rahmat
Calling televisions TVs seems like it belongs in another century. They do much more than transmitting visuals from a distance.
Tags:Advertising| FAST| TVs (TV Sets)| Vizio
Reimagining the TV Business: Casting Around for New Business Models
by Bob Raikes
As TV brands face diminishing returns, the industry may look to advertising-funded services to generate income and deepen user relationships.
Tags:FAST| Panasonic| Samsung| Smart TV| sony| TV Set Market| TVs (TV Sets)| Vizio
Free Ad-Supported TV (FAST): A Value Proposition
by Omid Rahmat
It all says to me that we are seeing traditional TV channels move from being destinations on a dial to being app icons on a platform. The interesting thing about the growth of FAST …
Tags:FAST| omdia| TV sales
New Omdia Data Reveals Global FAST Channel Revenues will Reach $12bn in 2027
by Artem Alekseenko
Free ad-supported streaming TV (FAST) channel revenue grew almost 20 times between 2019 and 2022, and is set to triple between 2022 and 2027 to reach $12bn according to exclusive new research from Omdia. FAST …
Tags:Analytics & Tools| FAST| omdia
Differentiation Kills: Samsung TV Plus and TCL
by Omid Rahmat
Television sets made and shipped by Chinese brand TCL could become one of the first non-Samsung models to get access to the free, ad-supported streaming service Samsung TV Plus, according to a report published …
Tags:FAST| Samsung| Samsung TV Plus
