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OOH Ads Seen As More Trustworthy

by Bob Raikes

What They Say A survey conducted in the US and completed by 2,000 adults has suggested that Out-of-Home advertising are seen as more trustworthy and relevant than other advertising. The level has increased this …

Tags:Digital Signage| DOOH| Market Data

Verizon Still Sees Problems with DOOH Spending

by Bob Raikes

What They Say Verizon put out a report on DOOH advertisers and their views. It highlighted that DOOH is getting more attractive as consumers get ‘device fatigue’. After cutting back, advertisers are planning to …

Tags:Advertising| Digital Signage| DOOH| Verizon

Who Still Cares About Colour Today?

by Michael Bailly

Famous brands often have an almost religious attitude towards the colour of their brand images, paying a lot of attention (and money) to ensuring that ‘their’ colour scheme is scrupulously respected. Some colours literally …

Tags:Colour Critical Monitors| Colour Management & Processing| Digital Signage| DOOH

Ocean Outdoor Introduces Touchless Advertising Screens

by Artem Alekseenko

Ocean has announced plans to introduce touchless advertising screens, powered by Ultraleap, which will transform audience and brand experiences post COVID-19. Ocean will be deploying mid-air haptics technology to DOOH, replacing touchscreen activity with …

Tags:Advertising| Covid-19| DOOH| Ocean Outdoor| Touchless Touch

Absen Launches GS Series to Target DOOH Market

by Artem Alekseenko

Absen, the award-winning LED display manufacturer, has recently launched GS series, a new DOOH display product with the ultimate mix of high quality, outstanding visual performance and price. GS provides an excellent outdoor display …

Tags:Absen| DOOH| LED

Samsung is Lighting Up NYC, One LED Wall At A Time

by Pete Putman

A couple of weeks ago, I joined a group of trade journalists in New York City to get stuck in traffic in lower Manhattan. Just kidding! We were actually on a tour of several …

Tags:Digital Signage| DOOH| LED| Museums & Exhibitions| Outdoor Displays| Small Pixel Pitch LED SPP

5G Opens the Door to New AV Opportunities, Interaction

by Andy Marken

Alex Wallace, Verizon Media’s GM of news, entertainment and studios perhaps summed up the impact 5G is going to have on the M&E industry — especially when it comes to increasingly personalized DOOH/AV (digital …

Tags:5G| Digital Signage| DOOH| Retail

What Bob Saw on the Net 03/06/2019

by Bob Raikes

Most days, our editor, Bob, spends some time looking around the net for news. Here are some articles and links that he thought worth sharing… (note that registration or subscriptions may be required!) Mega-Cool …

Tags:Digital Signage| DOOH| Graphics Processing| Huawei| LED| OLEDs| Smartphones| sony| SVOD| TVs (TV Sets)| UltraHD (4KTV)

What Bob Saw on the Net 07/11/2019

by Bob Raikes

Most days, our editor, Bob, spends some time looking around the net for news. Here are some articles and links that he thought worth sharing… (note that registration or subscriptions may be required!) Dark …

Tags:Automotive| Broadcast| Digital Signage| DOOH| DTG| iPhone| Market Data| OLEDs| Pricing| Smartphones| Smartwatches| UK (United Kingdom)| USA| Xiaomi

What Bob Saw on the Net 15/11/2019

by Bob Raikes

Most days, our editor, Bob, spends some time looking around the net for news. Here are some articles and links that he thought worth sharing… (note that registration or subscriptions may be required!) Apple …

Tags:Apple| Augmented Reality| Dell| DOOH| Environment| Foldable Devices| HDR - High Dynamic Range| LED| Motorola| SmartGlasses| Smartphones| TVs (TV Sets)| Vizio

What Bob Saw on the Net 24/12/2019

by Bob Raikes

We won’t be publishing on 25th or 26th December – happy holidays from all at Display Daily! Most days, our editor, Bob, spends some time looking around the net for news. Here are some …

Tags:Advertising| Apple| DOOH| France| Japan| Market Data| Mergers & Acquisitions| Production Equipment| Technicolor| TV Viewing| UltraHD