DOOH – Page 5 – Display Daily

JCDecaux Enters into a Strategic Alliance with Displayce Including a Majority Stake to Make it a Benchmark DSP in Outdoor Advertising

by Artem Alekseenko

JCDecaux SA, the number one outdoor advertising company worldwide, has announced the signature of a strategic alliance, including the acquisition of a majority stake, with Displayce, the DSP (Demand Side Platform) leader specialised in …

Tags:DOOH| DSPs| JCDecaux| Outdoor Displays

Green City Solutions Picks BrightSign for World-First Environmental DOOH Innovation

by Artem Alekseenko

BrightSign, LLC®, the global market leader in digital signage media players, announced that German biotech innovator Green City Solutions has chosen media players from BrightSign to power its new DOOH screens designed to tackle …

Tags:Brightsign| DOOH

Invidis Releases DS Yearbook

by Bob Raikes

This year saw the return of the Digital Signage Summit to its long term home in Munich. It took place in the Hilton Munich Airport on 6th and 7th July. To coincide with the …

Tags:Digital Signage| DOOH| Market Data

Links Week Starting 11th April 2022

by Bob Raikes

Every week we see some articles that don’t really need comment or are just plain interesting. Here are a few from the first part of this week. ICDT in China to be postponed because …

Large Format Advertising Influences Purchase Decisions – Says JCDecaux

by Bob Raikes

What They Say JCDecaux New Zealand has released a study on the positive effect of large format OOH advertising on the receptivity to other advertising such as mobile. The research was reported in the …

Tags:Digital Signage| DOOH| JCDecaux| Outdoor Displays| R&D (Research & Development)

JCD Still Behind 2019, but DOOH Growing

by Bob Raikes

What They Say JCDecaux reported its full year financial data and highlighted that while its overall business grew 18.7% year on year in 2021 to reach €2.74 billion, with Q4 up 37.5%. However DOOH …

Tags:DOOH| Financial Data| JCDecaux

OOH Growing in Germany

by Bob Raikes

What They Say Invidis has reported data from Nielsen Research that highlights that DOOH revenues are growing again in Germany, with June up 44% on 2020. The article reported that June 2021 was 9% …

Tags:DOOH| Germany| Market Data

JCD Gets Wet

by Bob Raikes

What They Say JCDecaux published its financial results for 2020 which showed a decline in revenues of 40.6% to €2.311 billion and that led to the first loss ever in the history of the …

Tags:Digital Signage| DOOH| Financial Data| JCDecaux

Absen to Launch Aurora Series, the New Ultra-high Brightness LED Display

by Artem Alekseenko

Leading international LED manufacturer Absen announced a brand-new LED display series designed to be used in medium to large DOOH installations. Boasting a 10,000-nit brightness, and with a 1280mm x 960mm standard panel size …

Tags:Absen| DOOH| LED| Manufacturing

Samsung SoC Displays Can Run AdMobilize Analytics

by Bob Raikes

What They Say Sixteen-nine.net has reported that a company called AdMobilize has developed software integration to support audience analytics on Samsung’s SoC (System-on-Chip) digital signage powered by Tizen OS1. The DailyDOOH blog said that …

Tags:Analytics & Tools| Digital Signage| DOOH

OOH Ads Seen As More Trustworthy

by Bob Raikes

What They Say A survey conducted in the US and completed by 2,000 adults has suggested that Out-of-Home advertising are seen as more trustworthy and relevant than other advertising. The level has increased this …

Tags:Digital Signage| DOOH| Market Data

Verizon Still Sees Problems with DOOH Spending

by Bob Raikes

What They Say Verizon put out a report on DOOH advertisers and their views. It highlighted that DOOH is getting more attractive as consumers get ‘device fatigue’. After cutting back, advertisers are planning to …

Tags:Advertising| Digital Signage| DOOH| Verizon