CTV – Display Daily

Samsung’s Study Unveils Strategic Moments for CTV Advertisers

by Shawnee Blackwood

Generational differences reveal that Gen Z, accustomed to ad-heavy platforms, shows higher ad acceptance than millennials, who prefer ad-free experiences.

Tags:Advertising| CTV| Samsung

Catching Roku on Ad-Supported TV

by Omid Rahmat

Tizen, Samsung’s operating system, shows considerably lower engagement in ad-supported content than Roku.

Vive Bringing SMBs to CTV Advertising

by Shawnee Blackwood

Despite small and medium-sized businesses (SMBs) making up two-thirds of the U.S. economy, they currently account for only 5% of TV ad spending.

Tags:Advertising| CTV

Samsung TV Plus Surges Ahead With 88 Million Streamers

by Emory Kale

This is the first time the company has reported its app numbers.

Tags:CTV| Samsung| streaming

TV Industry Reshaped by Apps and Advertising

by Omid Rahmat

How long before we see TVs given away in lieu of revenues from apps, services, and advertising.

The Challenge of Monetizing CTVs

by Omid Rahmat

CTV and the definition of what television viewing is, or could be, needs a helping hand from the industry’s leading brands.

Tags:Advertising| CTV| TV market

Navio Acquires Subrosa Digital to Strengthen Connected TV Ad Sales

by Joseph Bryans

Consolidation and expansion go hand-in-hand as CTV ad market grows.

Tags:Advertising| CTV

Connected TV Advertising Revenues to Double by 2029

by Omid Rahmat

Roku is making a mockery of all the competitive TV operating systems that challenge it.

Tags:Advertising| CTV| Roku| showcase

LG Opens CTV Advertising Lab

by Shawnee Blackwood

Connected TV ad spending continues to rise as audiences spend more time on media.

Tags:Advertising| CTV| LG

UHD TVs Breaking the One Billion Units Shipped Mark

by Shawnee Blackwood

Despite the wide availability of UHD TVs there is a dearth of content produced in the format.

A New TV OS and CTV’s Growing Value to Advertisers

by Omid Rahmat

TV software is an opportunity for growth and bigger profits. Could it change the dynamics of TV pricing?

Tags:Advertising| CTV| Smart TV

TV Operating Systems Create Brand Loyalty

by Omid Rahmat

The growing importance of operating systems in shaping consumer TV viewing habits, preferences, and loyalty.

Tags:CTV| Market Data| showcase| Smart TV