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Formetco’s Replacement Digital Billboard Financing Program

by Artem Alekseenko

Formetco is reintroducing the Replace Your Face digital billboard financing program aimed at the innovative independent operators in the digital billboard industry. The program allows operators to finance all aspects of replacing aging billboards for …

Tags:Billboards| Formetco

Video Represents 40% of Programmatic Ad Spend in OOH

by Omid Rahmat

Billboards, large format, free-standing, elevated displays remain the most popular asset category for digital ads. But, the second half of 2022 saw roughly 10% growth in display panel, and screen/TV usage. The data is …

Tags:Advertising| Billboards| DOOH| Kiosks| Market Data

Ocean Expands The Grid

by Super User

A new display has been added to Ocean Outdoor’s Grid network (Display Monitor Vol 20 No 36). The Screen @ Bullring South, in Birmingham, is 3.84m x 5.76m with a 10mm pixel pitch.

Tags:Billboards| Large Display Monitor| LED| Ocean Outdoor| Vol 21 - Issue 37| Volume 21

Outdoor Plus Chooses Impact 10

by Super User

Outdoor Plus has commissioned and installed a new LED screen from Lighthouse Technologies. The unit, in East London, is mounted on a custom-made steel tower near the A12 road. It is 12.16m x 2.88m …

Tags:Billboards| Europe| Large Display Monitor| LED| Vol 21 - Issue 37| Volume 21

Primesight Spreads Roadside Network

by Super User

Primesight is rolling out a new roadside billboard collection in the UK, called Network. The first phase saw three units installed in London (Shoreditch High St., Wandsworth Bridge Road and Commercial Road), one in …

Tags:Billboards| Europe| Large Display Monitor| LED| Vol 21 - Issue 37| Volume 21

JCDecaux Claims Title With Saudi Screen…

by Super User

A new world record has been set by JCDecaux ATA, together with LG Electronics and KKIA. The companies have designed and installed the world’s largest outdoor advertising billboard (taking a Guinness World Record in …

Tags:Billboards| JCDecaux| Large Display Monitor| LED| Vol 21 - Issue 38| Volume 21

JCDecaux…And Sets Up in Liverpool Street

by Super User

JCDecaux has taken a new London site, Motion@LiverpoolStreet, live. Four landscape-orientation LED screens measure 4.6m x 1.2m and target commuters passing through the station. The screens have a 6mm pixel pitch and 2,000 cd/m

Tags:Billboards| JCDecaux| Large Display Monitor| LED| Vol 21 - Issue 38| Volume 21