Augmented Reality

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Rokid Air AR Glasses with Voice Controlled AI is About to Ship

by Arthur Berman

The first points to know about the Rokid Air AR glasses are that they are intended to be tethered to a device (think smartphone) and that their function is to replicate the imagery presented …

Tags:Augmented Reality| Crowdfunding (Kickstarter etc)

Facebook’s New Bug-Eyed VR Prototype

by Bob Raikes

What They Say Facebook Research Labs posted a blog post that showed a headset concept that adds displays on the outside of the device to show the user’s eyes, a concept it calls ‘reverse …

Tags:Augmented Reality| | Mixed Reality| Virtual Reality

Why AR Clothing Try-on is Nearly Here

by Bob Raikes

What They Say Vogue Business (not a regular title for me!) published an article that suggests that trying on clothes using augmented reality might be getting close, with the possibility of showing clothing dynamically …

Tags:Augmented Reality| Retail

IDC Chooses Three ‘AR Innovators’

by Bob Raikes

What They Say ICD said that it has a special report that highlights “vendors with revenue <$100 million that have demonstrated either a groundbreaking business model or an innovative new technology — or both”. …

Tags:Augmented Reality| IDC

Consumers Open to VR Restaurants

by Bob Raikes

What They Say ePos Hybrid reported research in the UK that suggests that consumers are open to visiting bars and restaurants that have VR and multi-sensory experiences with headsets. 44% of consumers would likely …

Tags:Augmented Reality| Location-based Entertainment (LBE)

Facebook’s next product launch will be its Ray-Ban smart glasses

by Bob Raikes

What They Say Facebook’s Mark Zuckerberg said on the Facebook earnings call that its next hardware launch will be Ray-Ban branded smart glasses developed with EssilorLuxottica. “The glasses have their iconic form factor, and …

Tags:Augmented Reality| | The Metaverse

Blame COVID for a lack of AR and VR at the Tokyo Olympics

by Bob Raikes

What They Say The Protocol blog pointed to Covid as a prime reason for a lack of AR and VR content from the Olympics in Tokyo. USA Today had planned an AR experience around …

Tags:360 Degree Video| Augmented Reality| Japan| Olympics| Sports and Stadiums

Apple Wins Headset patent

by Bob Raikes

What They Say PatentlyApple reported that Apple has been granted a US patent for a mixed reality headset with a 3D display that can dynamically focus images directly onto the retina to correct for …

Tags:Apple| Augmented Reality| HMDs (Head Mounted Displays)| Patents| Virtual Reality

Links Week Commencing 19th July 2021

by Bob Raikes

Every week we see some articles that don’t really need comment or are just plain interesting. Here are a few from the first part of this week. This Adidas liquid billboard is straight out …

Tags:Android| Augmented Reality| Digital Signage| Gaze Recognition| MEA (Middle East & Africa)| OTT Video| Outdoor Displays| TVs (TV Sets)

Oculus Quest 2 Cumulative Sales Hit Record 4.6 m Units in Q2

by Bob Raikes

What They Say We reported last week on Counterpoint’s view of the XR market last week and now it has released data on brand shares in Q1 2021, which was almost three times the …

Tags:Augmented Reality| Market Data| Mixed Reality| Virtual Reality

DigiLens Deepens Partnership With Mitsubishi Chemical

by Bob Raikes

What They Say DigiLens said that it has done a deal with Mitsubishi Chemical Corp. to develop the DigiLens plastic waveguide technology. The approach is claimed to be the only approach to making plastic …

Tags:Augmented Reality| HMDs (Head Mounted Displays)| Materials| Optics| Virtual Reality