Augmented Reality

subscribe

Blame COVID for a lack of AR and VR at the Tokyo Olympics

by Bob Raikes

What They Say The Protocol blog pointed to Covid as a prime reason for a lack of AR and VR content from the Olympics in Tokyo. USA Today had planned an AR experience around …

Tags:360 Degree Video| Augmented Reality| Japan| Olympics| Sports and Stadiums

Apple Wins Headset patent

by Bob Raikes

What They Say PatentlyApple reported that Apple has been granted a US patent for a mixed reality headset with a 3D display that can dynamically focus images directly onto the retina to correct for …

Tags:Apple| Augmented Reality| HMDs (Head Mounted Displays)| Patents| Virtual Reality

Links Week Commencing 19th July 2021

by Bob Raikes

Every week we see some articles that don’t really need comment or are just plain interesting. Here are a few from the first part of this week. This Adidas liquid billboard is straight out …

Tags:Android| Augmented Reality| Digital Signage| Gaze Recognition| MEA (Middle East & Africa)| OTT Video| Outdoor Displays| TVs (TV Sets)

Oculus Quest 2 Cumulative Sales Hit Record 4.6 m Units in Q2

by Bob Raikes

What They Say We reported last week on Counterpoint’s view of the XR market last week and now it has released data on brand shares in Q1 2021, which was almost three times the …

Tags:Augmented Reality| Market Data| Mixed Reality| Virtual Reality

DigiLens Deepens Partnership With Mitsubishi Chemical

by Bob Raikes

What They Say DigiLens said that it has done a deal with Mitsubishi Chemical Corp. to develop the DigiLens plastic waveguide technology. The approach is claimed to be the only approach to making plastic …

Tags:Augmented Reality| HMDs (Head Mounted Displays)| Materials| Optics| Virtual Reality

Links Week Commencing 12th July 2021

by Bob Raikes

Every week we see some articles that don’t really need comment or are just plain interesting. Here are a few from the first part of this week. Unreal:The VFX Revolution (If you are interested …

Tags:Asus| Augmented Reality| Cinema| Environment| LG Displays (LGD)| MEA (Middle East & Africa)| Samsung| Semiconductors| Smartphones| Testing| Visual Computing

Links Week Ending 9th July 2021

by Bob Raikes

Every week we see some articles that don’t really need comment or are just plain interesting. Here are a few from the second part of this week. This Inexpensive Backlight Makes Your Big TV …

Tags:Augmented Reality| Field Monitors| Retail| TVs (TV Sets)

Digital experiences for Olympic visitors

by Bob Raikes

What They Say A hat-tip to Invidis of Germany for pointing me to an interesting display application. The Tokyo Olympics will include yachting events and to enhance the experience, a 50M LED display with …

Tags:5G| Augmented Reality| LED| Olympics| Small Pixel Pitch LED SPP| Sports and Stadiums

CReal Demoes AR with its Light Fields

by Bob Raikes

What They Say CReal has published another ‘through the display’ example of its headset light field technology in an AR headset. The video highlights the way that the focus at different depths is ‘natural’ …

Tags:Augmented Reality| Light Field Displays| R&D (Research & Development)

Links Week Commencing 28th June 2021

by Bob Raikes

Every week we see some articles that don’t really need comment or are just plain interesting. Here are a few from the first part of this week. Sharp Europe launches new ‘Frameless’ 4K Android …

Tags:Augmented Reality| Comcast| sharp| Smart TV| TCL| TVs (TV Sets)| USA

Four Ways Mass-Market Consumer AR Could Become Reality

by Bob Raikes

What They Say Protocol interviewed Qualcomm’s GM of XR Hugo Swart who set out these four ‘roads to mass-market’ adoption: VR headsets with video pass-through: Facebook’s Quest already offers a rudimentary version of this, …

Tags:Augmented Reality| Qualcomm