Nationwide SmithGeiger Survey Finds Next-Generation ATSC 3.0 Features Increase Consumer Spending on and Accelerate Purchase of Smart TVs
by Bob Raikes
Results of a nationwide SmithGeiger consumer survey conducted on the Advanced Television Systems Committee’s new ATSC 3.0 features, including those enabled by Verance® Aspect™, demonstrate significant increases in willingness to spend more on a …
Tags:ATSC