Advertising – Page 7 – Display Daily

Vizio Claims 11.2 Million Addressable Enabled TV

by Bob Raikes

What They Say Vizio reported that it now has the ability to dynamically insert commercials into live programming, enabling addressable ad campaigns that can reach 11.2 million of its smart TVs. The company is …

Tags:Advertising| Smart TV| TVs (TV Sets)| USA

A Way with Words: Marketing Speak Before and After the Rona

by Len Scrogan

It’s no doubt been a pretty tough season for most of us. Lots of things have changed during these unrivaled times. For one, we’ve become fatigued with daily doomscrolling and the unrelenting tsunami of …

Tags:Advertising| Education

Links Week Ending 2nd April 2021

by Bob Raikes

Every week we see some articles that don’t really need comment or are just plain interesting. Here are a few from the first part of this week. Sigmaintell Research｜Summary and forecast of the Chinese …

Firefly Launches Tesla-top Ads, Elevating Taxi-top Advertising to Reach Premium Brands

by Artem Alekseenko

Firefly, the company leveraging taxi and rideshare vehicles to build a street-level digital media network, today announced the launch of the industry’s first Tesla-top advertising campaigns. Facilitated through Firefly’s partnership with tech-enabled vehicle fleet …

Tags:Advertising

Plastic Logic Displays to Drive RoadAds Interactive’s Digital Vehicle Advertising

by Artem Alekseenko

Plastic Logic, a leader in the design and manufacture of flexible, glass-free electrophoretic displays (EPDs), is partnering with RoadAds interactive to provide its customers with mobile vehicle displays based on flexible oTFT-based ePaper technology. …

Tags:Advertising| Plastic Logic

Verizon Still Sees Problems with DOOH Spending

by Bob Raikes

What They Say Verizon put out a report on DOOH advertisers and their views. It highlighted that DOOH is getting more attractive as consumers get ‘device fatigue’. After cutting back, advertisers are planning to …

Tags:Advertising| Digital Signage| DOOH| Verizon

Useful Links for the Week

by Bob Raikes

Here are links to some of the articles that have built up over the week and didn’t ‘make the cut’. How Joe Biden’s drone light show came together — and what it could mean …

Samsung TV Plus launches on phones after becoming a runaway success on TVs

by Bob Raikes

What They Say Samsung’s TV Plus streaming app is one of the five most-used apps and the second most popular free video app on Samsung smart TVs. The free channel is streaming “billions of …

Tags:Advertising| Samsung| Smart TV| Streaming Video

Ocean Outdoor Introduces Touchless Advertising Screens

by Artem Alekseenko

Ocean has announced plans to introduce touchless advertising screens, powered by Ultraleap, which will transform audience and brand experiences post COVID-19. Ocean will be deploying mid-air haptics technology to DOOH, replacing touchscreen activity with …

Tags:Advertising| Covid-19| DOOH| Ocean Outdoor| Touchless Touch

What Bob Saw on the Net 24/12/2019

by Bob Raikes

We won’t be publishing on 25th or 26th December – happy holidays from all at Display Daily! Most days, our editor, Bob, spends some time looking around the net for news. Here are some …

Constantia Flexibles Launches AR-Based Interactive Packaging Platform

by Andrew Fenn

Constantia Flexibles, headquartered in Vienna, Austria, is a producer of flexible packaging for the food and pharmaceutical industries. This packaging could soon be enriched with digital information experienced by consumers via smartphone, allowing brands …

Tags:Advertising| AR/VR| Augmented Reality| Mobile Display Monitor| Vol 25 - Issue 41

Roku Launches Measurement Programme for OTT Advertising

by Andrew Fenn

Roku has launched its Measurement Partner Programme, helping brands and publishers quantify the impact of OTT advertising campaigns running on the platform, along with eleven partners, including Acxiom, comScore, Experian, Factual, IHS Markit, Kantar, …