Advertising – Page 6 – Display Daily

Links Week Starting 13th June 2022

by Bob Raikes

Every week we see some articles that don’t really need comment or are just plain interesting. Here are a few from the first part of this week. (I’m still catching up after Display Week!) …

Links Week Starting 11th April 2022

by Bob Raikes

Every week we see some articles that don’t really need comment or are just plain interesting. Here are a few from the first part of this week. ICDT in China to be postponed because …

Vizio Adds Jump Ads to SmartTVs

by Bob Raikes

What They Say Vizio has a new feature in its smartTVs intended to allow a streamlined way to switch between linear and streaming content. The feature is called Jump Ads and relies on automated …

Tags:Advertising| Smart TV

Samsung Ads Releases Streaming Index of Domestic SmartTV Data

by Bob Raikes

What They Say FierceVideo reported that Samsung Ads had released its ‘Streaming Index’ with metrics from the 45 million devices in its US SmartTV installed base. Samsung Ads used data from subscription video on …

Links Week Ending 21st January 2022

by Bob Raikes

Every week we see some articles that don’t really need comment or are just plain interesting. Here are a few from the second part of this week. (quite a few this week as we …

VIZIO reports 3Q 2021 results – Services Growing

by Bob Raikes

What They Say Vizio released its Q3 result and it highlighted that the firm made a gross profit of $57.3 million from its subscription and advertising services, compared to just $25.6 million on its …

Tags:Advertising| Financial Data| Smart TV| Vizio

SmartTV Gets to an Inflection Point

by Bob Raikes

This week I spotted an interesting looking forecast that suggested that the top three US Smart TV brands (Samsung, LG and Vizio) would see a big growth in revenues from advertising over the next …

Vizio Claims $100 Million in Upfront Ad Commitments

by Bob Raikes

What They Say Vizio said that it has completed negotiations with advertisers with commitments of $100 million, up fourfold from a year ago. The sales efforts are said to have been helped by the …

Tags:Advertising| Financial Data| Vizio

HbbTV Releases Targeted Advertising Solution for TV Sets in Set-Top Box Markets

by Artem Alekseenko

The HbbTV Association, a global initiative dedicated to providing open standards for advanced interactive TV services through broadcast and broadband networks to connected TV sets and set-top boxes, is pleased to announce the publication …

Tags:Advertising| HbbTV| STBs| TVs (TV Sets)

Samsung’s TV Plus is now streaming on the web — here’s why that’s a huge expansion

by Bob Raikes

What They Say Protocol reports Samsung has expanded its advertising-funded TV Plus streaming service to web systems rather than just the firm’s own smartphones and smartTVs. It will also support ‘Chromecasting’ so that content …

Tags:Advertising| Smart TV| Streaming Video| USA| VOD

Improving Your Press Coverage in the Education Market

by Len Scrogan

In the final article of this two-part series, we explore what education beat editors have to say about obtaining better press coverage for your education products and services. These ideas were collared from a …

Tags:Advertising| Education

Vizio Claims 11.2 Million Addressable Enabled TV

by Bob Raikes

What They Say Vizio reported that it now has the ability to dynamically insert commercials into live programming, enabling addressable ad campaigns that can reach 11.2 million of its smart TVs. The company is …

Tags:Advertising| Smart TV| TVs (TV Sets)| USA