Advertising – Page 6 – Display Daily

TCL Settles 120Hz Class Action in California Out of Court

by Bob Raikes

What They Say A class action in California has been settled by TCL for $2.9 million over a claim by TCL that its sets were deceptively advertised as having “120Hz CMI,” “120Hz Clear Motion …

Tags:Advertising| Litigation| TCL| TVs (TV Sets)| USA

Gamers on Smart TVs Difficult To Reach With Traditional Ads: Samsung Study

by Bob Raikes

What They Say A report by Samsung Ads said that it is harder to get to gamers using traditional linear media. NextTV said that compared to all Samsung smart TV users, gamers spend 42% …

Tags:Advertising| Game Playing| SVOD| USA

Will Streaming Take Over?

by Bob Raikes

What They Say Kagan said after a survey of US adult internet uses that it estimates that US households used 6.8 streaming video services on average in March 2022. The result showed that paid …

Tags:Advertising| Roku| Smart TV| Streaming Video| USA

Links Week Starting 13th June 2022

by Bob Raikes

Every week we see some articles that don’t really need comment or are just plain interesting. Here are a few from the first part of this week. (I’m still catching up after Display Week!) …

Links Week Starting 11th April 2022

by Bob Raikes

Every week we see some articles that don’t really need comment or are just plain interesting. Here are a few from the first part of this week. ICDT in China to be postponed because …

Vizio Adds Jump Ads to SmartTVs

by Bob Raikes

What They Say Vizio has a new feature in its smartTVs intended to allow a streamlined way to switch between linear and streaming content. The feature is called Jump Ads and relies on automated …

Tags:Advertising| Smart TV

Samsung Ads Releases Streaming Index of Domestic SmartTV Data

by Bob Raikes

What They Say FierceVideo reported that Samsung Ads had released its ‘Streaming Index’ with metrics from the 45 million devices in its US SmartTV installed base. Samsung Ads used data from subscription video on …

Links Week Ending 21st January 2022

by Bob Raikes

Every week we see some articles that don’t really need comment or are just plain interesting. Here are a few from the second part of this week. (quite a few this week as we …

VIZIO reports 3Q 2021 results – Services Growing

by Bob Raikes

What They Say Vizio released its Q3 result and it highlighted that the firm made a gross profit of $57.3 million from its subscription and advertising services, compared to just $25.6 million on its …

Tags:Advertising| Financial Data| Smart TV| Vizio

SmartTV Gets to an Inflection Point

by Bob Raikes

This week I spotted an interesting looking forecast that suggested that the top three US Smart TV brands (Samsung, LG and Vizio) would see a big growth in revenues from advertising over the next …

Vizio Claims $100 Million in Upfront Ad Commitments

by Bob Raikes

What They Say Vizio said that it has completed negotiations with advertisers with commitments of $100 million, up fourfold from a year ago. The sales efforts are said to have been helped by the …

Tags:Advertising| Financial Data| Vizio

HbbTV Releases Targeted Advertising Solution for TV Sets in Set-Top Box Markets

by Artem Alekseenko

The HbbTV Association, a global initiative dedicated to providing open standards for advanced interactive TV services through broadcast and broadband networks to connected TV sets and set-top boxes, is pleased to announce the publication …

Tags:Advertising| HbbTV| STBs| TVs (TV Sets)