What They Say
According to Leichtman Research Group, 60% of US households have both a pay TV service and at least one SVOD subscription. A further 20% of households have an SVOD subscription but no pay TV package – meaning that 80% of homes with a TV in the country subscribe to an SVOD.
- 74% of TV households in the U.S. get a live pay-TV service (via a cable, DBS, Telco, or Internet-delivered vMVPD) – compared to 85% in 2015, 88% in 2010, and 82% in 2005
- 81% of adults ages 55+ have a pay-TV service – compared to 76% of ages 35-54, and 63% of ages 18-34
- 27% with both pay-TV and SVOD are ages 18-34 – compared to 46% with SVOD-only
- 38% of those that moved in the past year do not currently get a pay-TV service – a higher level than in any previous year
- 33% of pay-TV non-subscribers last had a pay-TV service within the past 3 years, 34% last subscribed >3 years ago, and 33% never had a live pay-TV service
- 13% of all TV households are pay-TV non-subscribers with a TV antenna
What We Think
As I’ve discussed before, it can be hard to get a feel for exponential growth. (TV Change Doesn’t Fit the Human Brain) Streaming was coming along steadily but in the last year or two has really accelerated. (BR)
