SuperD Wants Everyone to Use 3D

SuperD CEO Michael Hsu was at NAB to talk about his company’s prowess in 3D technology and to encourage consumers to use 3D more often.

In his presentation in the 3D session organized by the Advanced Imaging Society, he started out by citing some statistics about use of 3D in China.

In the theatrical space, China’s share of the global box office has grown from 5% in 2010 to 13% in 2015 with almost all of that at the expense of the US/Canadian market (flat in terms of revenue). The percentage of the China box office attributable to 3D has grown from 28% in 2010 to 53% in 2015. These statistics back up Hsu’s claim that Chinese people love 3D.

SuperD was founded in 2004 and its technology has been integrated into products we have seen before. This includes the eye tracked display shown by Toshiba in a laptop several years ago. The company’s portfolio of 3D technology is shown in the graphic below. This includes 419 patents.

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At NAB, SuperD revealed its displays would be used in the W3D mobile phone from Snail in China. Snail is apparently one of the biggest telecom operators there. InFocus will also launch the M550 mobile phone in China. Who knew InFocus was into mobile phones – let alone one with AS-3D displays? These phones include eye tracking, which we think produces a much improved experience.

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It has also developed a novel device to turn an ordinary 2D mobile display into a kind of 3D display. The idea is to use a half silvered mirror at a 45-degree angle, as shown in the photo, to create a kind of floating image. This should be ready in the second half of 2015.