Ströer of Germany said it has now got digital signage in 100 shopping malls in the country, with 39 displays in the “LP12 Mall of Berlin” bringing the company’s inventory to 3,800 displays. The mall adds to recent installations in Munich and Frankfurt. The firm said that consumers typically spend 1.5 hours in a mall and on average pass four displays. There will be new automation of advertising in 2017, the company added.
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