Strategy Analytics: Samsung Display Widens Lead in the Smartphone Display Panel Market in H1 2022

The report finds that the smartphone display panel market posted a 5 percent revenue decline year-over-year in H1 2022. The market continues to be led by Samsung Display with 53 percent revenue share followed by BOE Technology with 15 percent and Tianma Microelectronics with 8 percent in H1 2022. The top-three display panel vendors captured nearly 76 percent revenue share in the global smartphone display panel market during the period.

Jeffrey Mathews , Senior Analyst at Strategy Analytics commented:

The market for smartphone display panels was held back by sinking LCD panel demand while OLED adoption expanded across mid-tier smartphones to enable OEMs to drive momentum. Display vendors saw rising demand for Flexible OLED panels with high refresh rate specifications which drove OLED growth during the period. Samsung Display was strongly positioned to benefit from customer demand enabling a strong pipeline of design wins for its OLED panels. BOE, TCL CSOT and Tianma ramped their OLED production and captured orders to supply OLED panels to leading smartphone brands in H1 2022.

SP Display Market H1 2022 proc

Stephen Entwistle , Vice President of the Strategic Technologies Practice at Strategy Analytics noted:

We expect momentum for OLED panels to continue and drive market growth enabled by stronger display supplier competition and increased panel yield for OLED displays. LCD panels are expected to be in oversupply leading to further price declines. The weak macroeconomic sentiments pose a strong risk to the overall prospects of growth for the smartphone display panel market.

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