Spree Interactive Uses Pico Interactive VR Headsets For International 2021 Installations

By Artem Alekseenko
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SPREE Interactive, previously known as HolodeckVR, is extremely pleased to announce its strategic partnership with Pico Interactive, a global tech company that develops innovative virtual reality (VR) and enterprise solutions. The two companies look to work closely together to deliver custom B2B solutions for the out-of-home entertainment market.

The year 2020 has proved to be challenging for the location-based entertainment industry due to the COVID-19 pandemic. With many locations adhering to lockdown restrictions, the economic impact has been huge for both locations and suppliers alike. Many suppliers pivoted their offerings whilst others spent time focusing on product development. SPREE Interactive chose to do both and, as a result, racked up a series of confirmed 2021 installations across North America, Central and Eastern Europe, and the Middle East.

The new installations will use the latest versions of Pico’s untethered Neo 2 VR headsets and supporting operating software. SPREE Interactive previously used Pico’s G2 headset and is now upgrading to the Neo 2 due to provide an even better user experience with improved graphic resolution and sanitary materials.

“Pico Interactive and SPREE Interactive share the same goals – both wanting to bring guests the best experience possible through the immersive powers of virtual reality, all in a safe manner. With our love of seeing people enjoy the amazing, fun and entertaining worlds that VR enables, we’re thrilled to join SPREE Interactive in its international expansion,” said Oliver Wöhler, Director Key Accounts Northern Europe at Pico Interactive.

Originally known for high paced family-friendly content, 2020 saw SPREE diversify into edutainment with the release of Mission to Mars. The educational VR experience explores what life would be like if humans colonized the Red Planet, and encourages problem-solving and teamwork.

One industry specialist who is impressed with Mission to Mars is Andreas Gundelwein; Museum Management, Exhibitions / Collections at the Deutsches Museum.

“I am extremely impressed by the VR experience Mission to Mars! SPREE enables us to explore future technologies that are very attractive to us. Deutsche Museum is the world’s largest museum of science and technology, with about 28,000 exhibited objects from 50 fields of science and technology. SPREE VR enables us to fast-forward into the future which is exciting!”

“Despite the challenges of last year we are very pleased with our momentum moving forward,” said SPREE CEO Jonathan Nowak. “We are constantly improving our products and games, collaborating with Pico Interactive enables us to push the technological boundaries and provide unique interactive and immersive experiences to our clients & their guests”.