Sony Introduces 2023 Bravia XR TV Lineup Pricing and Availability

Sony has unveiled its eagerly awaited 2023 Bravia XR TV lineup, equipped with the upgraded Cognitive Processor XR that incorporates the new XR Clear Image on select models. Furthermore, each model in the series includes Acoustic Center Sync, which synchronizes the TV’s audio system with the center channel of a compatible Sony soundbar, converting it into the center speaker.

ModelSizeUS PricingUS AvailabilityCanada PricingCanada Availability
X93L85″$4,999.99 MSRPPre-order starting today$6,299.99 MSRPOrder starting today
X93L75″$3,299.99 MSRPPre-order starting today$4,199.99 MSRPOrder starting today
X93L65″$2,399.99 MSRPPre-order starting today$3,099.99 MSRPOrder starting today
X95L85″$5,799.99 MSRPPre-order on 5/8/2023$6,999.99 MSRPPre-order on 5/8/2023
X90L98″$9,999.99 MSRPPre-order in July$13,999.99 MSRPPre-order in July
X90L85″$3,299.99 MSRPPre-order in June$3,999.99 MSRPPre-order in June
X90L75″$2,199.99 MSRPPre-order in June$2,799.99 MSRPPre-order in June
X90L65″$1,599.99 MSRPPre-order in June$1,999.99 MSRPPre-order in June
X90L55″$1,299.99 MSRPPre-order in June$1,599.99 MSRPPre-order in June
A80L83″$5,499.99 MSRPPre-order in June$7,399.99 MSRPPre-order in June
A80L77″$3,599.99 MSRPPre-order on 5/15/2023$4,999.99 MSRPPre-order on 5/15/2023
A80L65″$2,599.99 MSRPPre-order on 5/15/2023$3,299.99 MSRPPre-order on 5/15/2023
A80L55″$1,899.99 MSRPPre-order on 5/15/2023$2,399.99 MSRPPre-order on 5/15/2023