Sony has unveiled its eagerly awaited 2023 Bravia XR TV lineup, equipped with the upgraded Cognitive Processor XR that incorporates the new XR Clear Image on select models. Furthermore, each model in the series includes Acoustic Center Sync, which synchronizes the TV’s audio system with the center channel of a compatible Sony soundbar, converting it into the center speaker.
| Model | Size | US Pricing | US Availability | Canada Pricing | Canada Availability |
|---|---|---|---|---|---|
| X93L | 85″ | $4,999.99 MSRP | Pre-order starting today | $6,299.99 MSRP | Order starting today |
| X93L | 75″ | $3,299.99 MSRP | Pre-order starting today | $4,199.99 MSRP | Order starting today |
| X93L | 65″ | $2,399.99 MSRP | Pre-order starting today | $3,099.99 MSRP | Order starting today |
| X95L | 85″ | $5,799.99 MSRP | Pre-order on 5/8/2023 | $6,999.99 MSRP | Pre-order on 5/8/2023 |
| X90L | 98″ | $9,999.99 MSRP | Pre-order in July | $13,999.99 MSRP | Pre-order in July |
| X90L | 85″ | $3,299.99 MSRP | Pre-order in June | $3,999.99 MSRP | Pre-order in June |
| X90L | 75″ | $2,199.99 MSRP | Pre-order in June | $2,799.99 MSRP | Pre-order in June |
| X90L | 65″ | $1,599.99 MSRP | Pre-order in June | $1,999.99 MSRP | Pre-order in June |
| X90L | 55″ | $1,299.99 MSRP | Pre-order in June | $1,599.99 MSRP | Pre-order in June |
| A80L | 83″ | $5,499.99 MSRP | Pre-order in June | $7,399.99 MSRP | Pre-order in June |
| A80L | 77″ | $3,599.99 MSRP | Pre-order on 5/15/2023 | $4,999.99 MSRP | Pre-order on 5/15/2023 |
| A80L | 65″ | $2,599.99 MSRP | Pre-order on 5/15/2023 | $3,299.99 MSRP | Pre-order on 5/15/2023 |
| A80L | 55″ | $1,899.99 MSRP | Pre-order on 5/15/2023 | $2,399.99 MSRP | Pre-order on 5/15/2023 |
