Sony Announces Pricing and Availability for X900C and X910C Ultra-thin 4K Ultra HD TVs

As part of its 2015 4K Ultra HDTV lineup, which includes six new series, Sony Electronics announced today pricing and availability for the X900C and X910C series 4K Ultra HD TVs.

  • X900C 4K Ultra HD TV – [$2,499, $3,999] 55″ class (54.6″ diag) , 65″ class (64.5″ diag)
  • X910C 4K Ultra HD TV – [$5,499] 75″ class (74.5″ diag)

Pre-sales on the X900C begin Sunday, June 21, 2015, with full purchase availability beginning July 2015. The X910C will be available this summer. Reseller price may vary.

The X900C and X910C will be available at Sony stores, online at, Best Buy stores, and

About the X900C and X910C 4K UHD TVs:

The X900C combines 4K clarity and brilliant color with an incredibly thin design. At just under 0.2 inches thin, the X900C model is thinner than a smartphone and is Sony’s thinnest TV yet, and the X910C is the thinnest TV of its size ever made. The ultra-thin profile is virtually frameless and mounts flush to your wall, leaving only a stunning 4K picture for an unparalleled viewing experience.

Powered by the X1 processor engine, the X900C and X910C feature maximized contrast, color and clarity in both HD and 4K content. The X-Reality™ PRO Picture Engine upscales all existing HD content to super clear 4K quality, and colors come alive on the screen in the widest range ever thanks to TRILUMINOS™ display technology.

Lastly, the X900C and X910C are powered by Android TV. Android TV delivers great content, streaming apps and Android games to the TV to provide a personalized and easy-to-use entertainment experience. It allows users to easily access content from favorite apps like Netflix, Amazon Instant Video, YouTube, Hulu, CBS News, CBS Sports, Crackle, NBA Game Time, Pandora and SlingTV and over 600 other apps or access a huge selection of games and additional content from the Google Play™ store right on the TV. With Google Cast™, users can cast their favorite entertainment apps such as HBO GO from their Android or iOS device, Mac or Windows computer or Chromebook to the TV. The voice search feature helps users find content or a wide variety of information quickly and easily, and the Android TV home screen provides personalized content recommendations from Google Play, YouTube and supported apps.

This summer, gamers can also bring the immersive world of PlayStation® direct to the TV with PlayStation® Now. PlayStation® 3 games can be streamed to the TV and played with a DUALSHOCK® 4 controller.