Sony Announces European Pricing for AF8 OLED

Sony has announced pricing information for its Ultra HD and HDR-capable AF8 OLED in Europe, part of its new aggressive pricing structure for 2018. (Gloves Come Off in TV Market)

The 55″ model will retail at £2,499 ($3,540), while the 65″ version will set consumers back £3,299 ($4,675). Pre-orders for the AF8 opened earlier this week, with orders scheduled to ship later this month.