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Soneira: Always-on Screens Will Hurt Smartwatches

Ray Soneira of DisplayMate has postulated that the always-on OLED display on Samsung’s Galaxy S7 (Samsung Chooses VR, Cameras and Gaming) will “significantly” reduce the need and demand for a smartwatch, because the device itself offers similar and better functionality. “As a result, smartwatches are an endangered species”, he said.

Analyst Comment

LG has built a front light into its (LCD) G5 phone to accomplish the same effect. With both LCD and OLED phones able to be used to tell the time, consistently and without taking significantly more power, smartwatches just became a lot more niche. (TA)