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SNA Installs LED Video Display at New York HQ of Athletic Apparel Brand

Sansi North America recently unveiled a new LED video display that they installed at the New York City headquarters of an unnamed athletic apparel brand*.

The display incorporates 13 LED “clouds”, screens suspended from the ceiling of the lobby area. The panels range in size from 22 to 150 square feet, and work in tandem.

The screens feature a 4mm pixel pitch and boast over 4 million pixels combined. SNA also posted a video walkthrough of the display in action on Vimeo.

Analyst Comment

*The web page of the SNA blog was modified to remove a reference to the brand as Nike, although the image filename still identified it as of Nike’s HQ! (BR)