What They Say
The German Bitkom trade association forecast CE revenues in the country as reaching €8.96 billion this year. Flat TV is the biggest single sector at €4.07 billion.
Smartphone sales value is forecast to reach €10.9 billion with 22.1 million handsets to be sold (the same as 2020), at an average of €495. Game consoles have seen the best growth at 10% increase in value.
The organisation also looked at the smartwatch market and found that 28% of Germans now use a smartwatch. The organisation looked at what they are being used for and found that there had been a significant increase in the use for control of smart home devices.
Looking at streamed video, consumers that subscribe have an average of 2.1 subscriptions.
You can download the report (in German) here.
What We Think
The data highlights the importance of the TV market to CE companies. (BR)
Data from Bitkom. Graphic by Meko.