Worldwide smartphone shipments declined 8.7% year over year in the second quarter of 2022 (2Q22), according to preliminary data from the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker.
This marks the fourth consecutive quarter of decline for the smartphone market as shipments fell to 286.0 million units in the quarter, about 3.5% lower than forecast.
“What started out as a supply-constrained industry earlier this year has turned into a demand-constrained market,” said Nabila Popal research director with IDC’s Worldwide Tracker team. “While supply improved as capacity and production was ramped up, roaring inflation and economic uncertainty has seriously dampened consumer spending and increased inventory across all regions. OEMs have cut back orders for the rest of the year with Chinese vendors making the biggest cuts as their largest market continues to struggle. Although we do expect demand to start picking up in some regions towards the end of the year, the outlook for the 2022 smartphone market will definitely be revised down a few points. We continue to believe that any reduction today is not demand that is lost, but simply pushed forward.”
From a regional standpoint, the largest second quarter decline was in Central and Eastern Europe (CEE), as expected, with a 36.5% year-over-year drop as the war in Ukraine continues to hamper the region. However, from a volume standpoint, CEE only accounts for 6% of global shipments, so the biggest draw down on global volumes came from China, which declined 14.3% year over year. Asia/Pacific (excluding Japan and China) (APeJC), which accounts for nearly half of all shipments worldwide, also declined 2.2% in 2Q22. All other regions, except Canada, saw low-to-mid single digit declines.
Despite the challenging environment, vendor positioning was not altered much during 2Q22. Samsung held the top spot with 21.8% share and healthy growth in all regions except Europe. Apple came in second with 15.6% share, while Xiaomi came in third narrowing the gap at 13.8% share. vivo and OPPO ended the quarter tied* for the fourth position with 8.7% and 8.6% share respectively.
|
Top 5 Companies, Worldwide Smartphone Shipments, Market Share, and Year-Over-Year Growth, Q2 2022 (Preliminary results, shipments in millions of units) |
|||||
|
Company |
2Q22 Shipment Volumes |
2Q22 Market Share |
2Q21 Shipment Volumes |
2Q21 Market Share |
Year-Over-Year Change |
|
1. Samsung |
62.4 |
21.8% |
59.1 |
18.9% |
5.6% |
|
2. Apple |
44.6 |
15.6% |
44.4 |
14.2% |
0.5% |
|
3. Xiaomi |
39.5 |
13.8% |
53.1 |
16.9% |
-25.5% |
|
4. vivo* |
24.8 |
8.7% |
31.7 |
10.1% |
-21.8% |
|
4. OPPO* |
24.7 |
8.6% |
32.8 |
10.5% |
-24.6% |
|
Others |
89.9 |
31.5% |
92.3 |
29.5% |
-2.6% |
|
Total |
286.0 |
100.0% |
313.4 |
100.0% |
-8.7% |
|
Source: IDC Worldwide Quarterly Mobile Phone Tracker, July 28, 2022 |
|||||
Notes
* IDC declares a statistical tie in the worldwide smartphone market when there is a difference of 0.1% or less in the share of revenues or shipments among two or more vendors.
- Data are preliminary and subject to change.
- Company shipments are branded device shipments and exclude OEM sales for all vendors.
- The “Company” represents the current parent company (or holding company) for all brands owned and operated as a subsidiary.
- Figures represent new shipments only and exclude refurbished units.
About IDC Trackers
IDC Tracker products provide accurate and timely market size, vendor share, and forecasts for hundreds of technology markets from more than 100 countries around the globe. Using proprietary tools and research processes, IDC’s Trackers are updated on a semiannual, quarterly, and monthly basis. Tracker results are delivered to clients in user-friendly Excel deliverables and on-line query tools.
About IDC
International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,300 analysts worldwide, IDC offers global, regional, and local expertise on technology, IT benchmarking and sourcing, and industry opportunities and trends in over 110 countries. IDC’s analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly owned subsidiary of International Data Group (IDG), the world’s leading tech media, data, and marketing services company.
