‘Significant’ HUD Growth to 2020

Image: WardsAutoHUDs are the next step on the path to fully autonomous vehicles, was a message coming from the 2015 WardsAuto Interiors Conference in Detroit this month.

Speaker Jennifer Wahnschaf, of Continental, told organisers WardsAuto, “We expect augmented virtual reality to reach the market in 2017… We expect it to grow significantly over the next five years, particularly in the US where current penetration is low”.

About half of the upcoming devices will be combination HUDs – those that project images onto a small screen in front of the driver. The other half will be more expensive units projecting directly onto the windscreen.

Safety features – such as blind spot detection – are among the top features desired by consumers, according to a JD Power survey.