OVAB Europe’s Digital Signage Business Climate Index (DBCI) shows an increase in Benelux since the last poll in September. The Index has risen from 52.38 base points to 61.36, ending a shallow slump that began in the early summer.
The economy in the Benelux region has stabilised, although it remains at a low growth level. A positive target for the economy and expectations of labour market improvements in 2015 have had a positive effect on the signage market outlook for 2015.
In a reflection of the Spain/Portugal market, there is a high demand for entry-level signage; however, customers are more inclined to use higher-performing products. The high costs of UltraHD equipment are limiting take-up and forecasts for the technology, but demand is expected to rise in the next 12 – 18 months.
Only 4.5% of those questioned rated the current digital signage market as poor (40.9% said that it was satisfactory and 54.5% said that it was good). 72.7% of 346 think that the market will grow over the next six months and 27.3% think that it will remain unchanged.