Sharp to Enter European Smartphone Market Next Year


According to the Chinese-language, Economic Daily News, Sharp is planning to start selling its smartphones in Europe next year, through one of its subsidiary companies.

Sharp has recently revamped its strategy for smartphones and aims to ship over one million in fiscal 2017, which is April 2017 to March 2018. The company has also decided to market its flagship family products under a single Aquos R brand in the Japanese market, replacing the previous brands used by different distributors.

To stage a comeback in the Chinese market, having been absent for four years, Sharp has recently recruited Lou Zhongsheng, former vice president of the Coolpad Group, to head its smartphone business unit in China.

Sharp launched recently in Taiwan, its mid-range Z3 smartphone priced at $461 unlocked. The phone features a 5.2” 2K display which can deliver a brightness of up to 520cd/m².

Analyst Comment

We have previously reported that Sharp was selling its phones when we met with the firm at Gitex in Dubai. (BR)