Sharp Plans New US Brand


Sharp has said that it will start to sell new TVs in the US, without using the Aquos brand. Sharp is, as we have reported, in dispute with Hisense which has the rights to the Aquos brands in the US. The company is planning this to be a premium product, sitting above the Aquos brand and will use a new name, which is being registered at the moment. The TVs will be assembled by Sharp’s parent, Honhai/Foxconn in the US.