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Selfridges Partners with AVMI for Digital Communications

Global audio-visual consulting company AVMI has provided UK department store chain, Selfridges, with a digital signage solution for communicating with staff.

A digiLED 3m x 1.75m, 2.6mm pixel pitch bezel-less LED wall has been installed in Selfridges’ London “Team Tunnel”, a bridge between the company’s flagship store and headquarters.

30 Samsung Smart Signage Platform displays have also been deployed in communal, office and retail areas in several other locations throughout the country.

Cloud-based digital signage software Embed Signage is used to deliver internal communications to staff in real time across all locations, and is estimated to save the company £23,000 ($30,000) in annual printing costs.