SDC Slashes Pricing to Raise Orders

According to sources in Taiwan, Samsung Display has lowered its smartphone panel pricing to various customers, in order to raise orders. The move was taken due to Samsung Electronics’ lower-than-expected smartphone sales. Microsoft is said to be have purchased 5.2″ (1920 x 1080) and 5.7″ (2560 x 1440) panels from the company. Other makers associated with Samsung’s supply chain are also apparently lowering prices for the same reason.