According to market research firm Omdia, in 2022, Samsung ranked first in the TV market for the 17th consecutive year, selling 9.65 million units of QLED and Neo QLED TVs and dominating the ultra-large TV market segment for TVs over 75-inches and 80-inches with market shares of 36.1% and 42.9%, respectively. For the premium TV market, greater than $2,500, Samsung retained the largest market share by revenue at 48.6%. Since its launch in 2017, Samsung has sold a cumulative total of 35 million units of QLED and Neo QLED TVs.
Samsung’s doing a pretty good job of dominating the high-end of the market. And it isn’t a technology issue. The nuances of QLEDs from Samsungs versus XR from Sony or, LG’s claims about the superiority of its OLEDs, don’t resonate among buyers as much as branding. Picture quality may have some objective measures in a controlled environment, but a wallet burning a whole in your pocket at Best Buy only chases after bright, shiny objects, the bigger the better, which is a very subjective viewpoint in a cavernous warehouse of screens. Samsung’s got brand leadership here and that’s going to be hard to dislodge as a competitive factor, and it gets more difficult as time goes by and Samsung stays on top.
