UBI Research of Korea said that it values the OLED market for smartphones as $57 billion by 2020, with 72% of the market being taken by Samsung at that time. The combination of Apple’s expected adoption of OLED and use by Chinese set makers will be the main drivers for growth. LG Display is aggressively investing in production facilities to start to catch up with Samsung in flexible OLED product, with Chinese makers also active. UBI expects Samsung to stay ahead of other makers based on technology and continuing investment.
The company expects OLEDs in smartphones to grow from 374.4 million in 2016 to 519.7 million (up 38.8%) in 2017 and will be up to 1.44 billion by 2020.