Samsung’s Video Shows AMOLED Advantages

By Tom Allen
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Samsung Display has released a fun video, highlighting the benefits of AMOLED technology on a smartphone compared to LCD. Watch it at http://tinyurl.com/q44jbg9.

Analyst Comment

I was surprised (but pleased) to see the video – despite its cartoony style – go into detail on features including display structures, contrast ratio and colour gamut, which a consumer would not normally think about. I was also amused to see that the LCD phone looks very similar to a certain one-button model! (TA)