Samsung, Merida Team up for Gear S Smartwatch

According to an article in the Taipei Times, Samsung is teaming up with Merida, a Taiwan-based bicycle company, to introduce the Samsung Gear S smartwatch to the bicyclist and Merida customers. This is the first time Samsung has offered any of its smartwatch devices in retail stores other than typical telecom retail environments.

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From a market perspective this is a very important step. If treated like other electronic devices, it will appeal to the consumer as such. Fitbit, on the other hand, sells its products in sports and other retail locations. This may be one of the key reasons for Fitbit still holding the top position in the wearable electronics industry, though it appears Samsung is out to change that. Andy Tu from Samsung was quoted as saying that the Gear S sales were higher than any earlier smartwatch from Samsung and that retailers are asking for more. (NH)