Data quoted by NPD to CNET have highlighted that Samsung has lost share on a value basis in the US TV market in 2017 so far, although it has increased its ASP. Sony is up in both share and ASP.
Samsung and Vizio have dropped in share. Data:NPD, Image:Meko
We have reported for a while on the limited potential for higher priced sets and Stephen Baker of NPD has confirmed that only around 10% of the US TV market is for sets above $1,000 and that this number has not changed for quite a long time. The shares are slightly different in that segment.
US TV Value Shares – sets over $1000 – data:NPD, Image:Meko
ASPs have also changed in the last year and Sony has dramatically increased its ASP – which also highlights, given that its the overall market share only grew from 11% to 12%, that its volume must have dropped as it has stopped pushing at the lower end of the market. LG, on the other hand, has slightly declined in ASP despite the success of its OLEDs.
Sony’s TV ASPs have increased by more than share, so volume is down. Data : NPD, Image : Meko
