It’s not a gaming monitor unless someone is drooling over it. This year, using the power of anecdotal scrolling through the mire of social media and game publications, it was pretty clear to us that Samsung, LG, Acer, and MSI had managed to find some traction with their pitches to gamers.
The Samsung Odyssey Neo G9 truly pushes the question of whether there’s ever too much gaming monitor with its massive 57-inch wingspan. pic.twitter.com/EViKOdoF9b
— IGN (@IGN) January 10, 2023
What We Think
Gaming, specifically PC gaming, is a very specific market with a taciturn audience that can turn into a pitchfork crowd if it feels aggrieved or disrespected. But, we’re talking about products here that will probably be going for no less than $1,600 MSRP. Two things are important to bear in mind: hardcore gaming is going to have a place on all TVs courtesy of streaming gaming services like GeForce Now so, strategically, if you are in the display business you want to have a feel for hard core gamers; secondly graphics add-in boards (AIBs) cost upwards of a $1,000 and displays are just beginning to catch up to premium price points.
It used to be that a gamer would be sitting at a cluttered desk glued to a small screen (a $500 monitor was the top of the range for a $500 graphics AIB). Now, those graphic cards cost $1,500, and those monitors are also doubling up as streaming entertainment centers. The perfect storm for the monitors showcased in this article. We’ll reserve judgement on demand because it is still an uncertain macro-economic environment but, in theory, the audience for these products are recession-proof. They were bidding up graphics cards over the pandemic when supplies were constrained and prices were in the thousands of dollars.